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CaixaBank introduces imaginBank, Spain’s pioneering mobile-only bank dedicated to delivering banking services exclusively through mobile apps and social platforms. Currently serving 2.9 million customers aged 18 to 35, CaixaBank boasts a 30% market share in this demographic, making it the bank of choice for one in three individuals in Spain within this age group.

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Led by Chairman Isidro Fain and CEO Gonzalo Gort, CaixaBank has innovatively crafted a fully-digital service model capitalizing on cutting-edge technology and the widespread use of smartphones and social networks, particularly among young adults. This model diverges significantly from the conventional multi-channel approach embraced by traditional banks. imaginBank offers services accessible solely through mobile applications and social networks, signifying a paradigm shift in the bank’s value proposition.

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This groundbreaking approach empowers users to independently manage their finances with the aid of intelligent technological tools that enable continuous monitoring of personal finances, including budgeting, expenditure control, and direct debit records.

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At the imaginBank launch, CEO Gonzalo Gort positioned the initiative as a testament to the group’s commitment to providing new services that complement the traditional banking model, aiming to enhance loyalty among existing young customers and facilitate new customer acquisition.

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Gort clarified that imaginBank is primarily tailored for individuals inspired by the values and aesthetics of millennials or digital natives, although the service is designed to appeal to a broad spectrum of young people seeking a new, simple, and innovative banking experience.